Oregon Business Magazine: Reinventing a Classic
By Sander Gusinow for Oregon Business Magazine
All Classical Radio leaves the Portland name behind while committing to a new downtown space.
During a recent visit to the soon-to-be-former studio for All Classical Radio, it was hard to see why anyone would want to leave.
The station overlooked a sweeping view of the east bank of the Willamette River. Bikes and boats passed under the shadow of the Tilikum Crossing Bridge, as Aaron Copland’s “Fanfare for the Common Man” played in the background when Oregon Business visited the studio recently. But after its lease expires next year, the station will be moving across the river from its space in Southeast Portland’s Hampton Opera Center to a bigger space on the third floor of downtown Portland’s iconic KOIN tower, whose brown ziggurat shape is one of the more recognizable marks on the city’s skyline.
Keep reading at oregonbusiness.com.
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