Commercial radio is for-profit and frequently broadcasts corporate-driven playlists and pre-recorded commercials. Not-for-profit radio is community based, community funded, and driven by listeners and supporters. As a noncommercial station, we cannot and do not broadcast qualitative or quantitative language, or call-to-action based announcements. When you hear businesses mentioned on All Classical Portland, we are following strict FCC guidelines for duration and wording that complies with our not-for-profit status. The businesses that support All Classical Portland do so precisely because we are a noncommercial, community-based, independent non-profit and our values resonate with theirs and their customers’.

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